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Why aren’t there more women in tech start-ups?

At an industry conference held last month in Las Vegas, Alyssa Richard stood out so much she felt as though she was “walking around with flashing yellow lights” stuck to her head.

Ms. Richard, the Toronto-based founder of mortgage comparison website, wasn’t doing anything in particular to attract attention at LeadsCon, a networking conference for online lead generation companies. She was simply being herself: a woman who runs a successful, 18-month-old technology company.

In the male-dominated world of tech entrepreneurs, that’s enough to make her stand out among her peers.

I have never seen ratios of women as bad before,” Ms. Richard says. “At the conference I was like, ‘Wow, there isn’t one female speaker’ – a reality that’s unfortunately also reflected in the tech industry as a whole.”

Continue reading at the Globe ands Mail

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