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Live Long and Market: Small Business Branding

Marketing is the process of communicating your value to your public. Whether it’s a product or service, if what you offer has value and solves a problem, then you need to market it in a way that lets your target audience know just how important it is to their lives.

If marketing is communication, then your brand is a part of the message. According to the American Marketing Association a brand is a “name, term, design, symbol, or any other feature that identifies one seller’s good or service as distinct from those of other sellers.” And everyone can afford to be distinctive (at least on some level) — distinctively simple, distinctively effective, etc.

You have to stand out to the right people (your target audience) for the right reasons (you solve their problem in a way that resonates with them). In other words, your brand – your distinction – is the consistent message about what your product is and what it does. Your logo, your tagline, your key phrases, your service style and your customer service team all advance your brand. The more consistent and frequent the message, the more people hear you.

Continue reading at the Business Insider


idApostleStrategic Logo and Brand Identity Design
idApostle delivers award winning and cost-effective logo and brand identity design to Ottawa based businesses. Visit idApostle for client testimonials, my portfolio, and a free quote.
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