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6 Branding Tips For Small Business Owners

No matter how innovative your small business service or product is, you need to make potential clients aware of it before you can turn it into a success. Marketing is the method that most small business owners use to get word out about their company, but marketing isn’t just about putting a sales message on a postcard and mailing it out to potential clients; marketing is about branding your company so that potential clients have an idea of what to expect when working with you, understand what sets you apart from competitors and can identify your company out of a crowd of others in the industry.

Branding is one of the most important tasks a small business can do, since it could be the tipping point between gaining and losing sales. If you aren’t sure where to even begin in branding your business, here are a few tips to help you get started.

Choose a Simple Branding Message

What sets your company apart from others in your industry? What makes you different and original? What about your company makes it the one that a potential client should choose? These are the questions that your brand message should answer. Find a simple, smooth and uncluttered way to convey these answers through your branding message.

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idApostleStrategic Logo and Brand Identity Design
idApostle delivers award winning and cost-effective logo and brand identity design to Ottawa based businesses. Visit idApostle for client testimonials, my portfolio, and a free quote.
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